Digital Marketing: Do Organizations Need It?
Digital Marketing is an extensive field. Businesses who are digitally active will surely gain on the mind-share of their customers.5 Drawbacks Of Email Marketing And How To Solve Them
Even though email marketing gets results, it does have its disadvantages. Here are 5 of the most common issues that business owners face with email marketing and how you can overcome them.Retargeting Advertising – Friend or Foe?
Retargeting is designed to re-engage your previous website visitors by displaying customised advertisements to them that are relevant to the products and pages they previously viewed on your website, as they browse other sites.You may be considering incorporating retargeting in your marketing strategy and questioning whether or not it is worth it. This article presents the key advantages and disadvantages of retargeting and whether it should be considered part of your overall marketing mix.Interactive Marketing Helps You Win Friends and Influence People
Whether you are a business professional or a regular, everyday internet user, you have undoubtedly felt the reach of online marketing. Because today’s competitive business environment mandates an online presence, companies and business managers alike understand that in order to reach their customers where they are, it is essential that the same attention that is given to traditional advertising mediums be given to online marketing strategies as well. SEO, PPC, backlink and CTR are terms familiar to most business professionals, however, a plethora of online marketing terms and strategies may be equally unfamiliar to them.Internet Marketing – Is It Necessary?
Internet Marketing or Online Marketing depends a great deal on the methods and strategies adopted by businesses to advertise, promote and market products and services. There is no doubt that the Internet has completely changed the way data is shared; this single factor has profoundly altered the impact of online marketing vs. traditional marketing.