So many people appear to want to work online, to set up their own business and work at home; but how determined are they to succeed Is it just a nice idea, the thought of a few hours at the computer and money rolling in! Life is not like that this is the real world, not make believe.

You already know your website needs a constant stream of content, but did you know it also needs different types? This article looks at the 4 types of content you should be using and why.

Greetings hearty galactic marketing traveler! In my article last week I introduced the idea of “anti-Marketing,” and told the story of how anti-Marketing particles have leaked into this universe from an alternate universe, where no one is ever permitted to market anything and everyone is poor.

At the beginning of a new year we tend to contemplate our lives and try to find a way to improve our situation. We set goals and make a promise to ourselves to achieve these goals. The same should be done with our business…

In order to grow your business, you need to make sales. And in order to effectively make sales, you have to generate qualified leads. Lead generation is establishing interest in products or services among a target market. To do so, you need to establish a strategy that creates some demand, which is what lead generation strives to do. It’s all about brand awareness, pulling down leads and making sales to them.